Befinity Academy

Make AI Your IA Certification Program

This two-day certification program equips you with the skill-set to turn AI from a tool into an Intelligent Assistant (IA).

Hey, I’m Melvyn Tan, and I'll teach how to Make AI Your IA.

With over 20 years of experience at the intersection of strategy, technology, and leadership, I’ve helped leaders and teams across industries outthink and outpace their competition. My focus with this certification program is simple: equip you with the skll-set to transform AI into your Intelligent Assistant (IA) to amplify your strengths and achieve breakthrough productivity.

Melvyn Teaching Make AI Your IA

You'll learn:

  1. Achieve More with Precision: Master Prompt Crafting (Module 3)
    Learn to craft prompts that deliver consistent, targeted, and actionable results. With advanced techniques like 5-Ps Modifiers and Chain-of-Thought prompting, you’ll save time and ensure your AI outputs align perfectly with your goals. Every. Single. Time.
  2. Avoid Costly Misalignment: Fine-Tune AI for Your Workflows (Module 4)
    Stop generating generic AI outputs. Learn to use techniques like Examples and Frameworks to fine-tune each AI conversation to align with your specific workflows and organizational needs. This ensures your AI output deliver reliable, high-quality results consistently, boosting both efficiency and confidence.
  3. Streamline Creativity: Build Custom AI Intelligent Assistants (Module 5)
    Create intelligent assistants (IA) tailored to your team’s needs without technical knowledge or coding skills. Whether it’s crafting nuanced solutions or developing a side-kick to do your work, this module equips you with the templates to design and implement AI intelligent assistants that amplify your strengths, creativity, and productivity.
  4. Navigate AI’s Biases: Ensure Cultural Alignment (Module 4)
    Using the same AI tools as your competitors won’t set you apart. Learn how to infuse your organization’s unique values and culture into your AI outputs while identifying and addressing potential biases. This ensures your AI not only aligns elegantly but also helps you stand out in the market.
  5. Drive Strategic Impact: Identify High-Value AI Opportunities (Module 1)
    Don’t waste time on AI experiments that fail to deliver. Discover how to pinpoint high-impact areas in your business where AI can create value. This method helps you focus on opportunities that generate measurable results.

Everything You Need to Harness AI for Breakthrough Productivity

This certification is more than just learning AI—it’s about mastering it. From crafting precise prompts to building custom GPTs that reflect your brand’s voice, every module equips you with practical tools and actionable strategies. Walk away with the confidence and skills to make AI your Intelligent Assistant, amplifying your team’s strengths and achieving real, measurable results.

Module 1: Demystifying Generative AI

AI isn’t here to replace you—it’s here to amplify your strengths. This module introduces Generative AI and highlights its transformative potential across industries.

  • Turn possibilities into practical solutions.
    Understand how Generative AI can revolutionize marketing workflows, research and data mining, and innovation practices.
  • Pinpoint high-value opportunities.
    Identify areas where AI can drive measurable impact in your workflows and your team's productivity.
  • Learn through real-world examples.
    Explore successful applications of AI from industries like finance, manufacturing, and retail.

Module 2: Mastering Prompt Engineering

Crafting effective prompts is the foundation of successful AI implementation. This module focuses on designing versatile, precise prompts to guide AI toward delivering nuanced and actionable results.

  • Unlock the full power of AI.
    Learn advanced prompting techniques like few-shots and chain-of-thought for handling complex tasks effortlessly.
  • Achieve precision and clarity.
    Craft prompts using the 5-P modifiers that generate meaningful, high-quality outputs every time.
  • Simplify complex tasks.
    Scale repeatable AI-driven workflows to improve the consistency, efficiency, and reliability of your team.

Module 3: Fine-Tuning AI for Your Business

Generic AI tools make you look like the competition. This module focuses on customizing AI outputs to align with your voice, style, and brand identity.

  • Tailor AI to your goals.
    Learn fine-tuning techniques to generate AI outputs that reflect your organization’s voice, values, and culture.
  • Streamline your operations.
    Use frameworks within AI-driven workflows to ensure reliability and relevance.
  • Solve unique challenges.
    Use examples to fine-tune your AI-driven workflows to meet the specific demands of your industry.

Module 4: Building Custom GPTs

Go beyond off-the-shelf solutions by developing intelligent assistants that understand your brand, voice, and business needs.

  • Create tools that amplify your team.
    Learn how to build and deploy custom GPTs across your organization to scale your AI-driven workflows.
  • Streamline decision-making.
    Use intelligent assistants to enhance productivity and reduce repetitive tasks.
  • Deliver consistent results.
    Ensure your GPTs reflect your unique goals and messaging across departments.

Module 5: Biases and Cultural Alignment

AI doesn’t just need to work—it needs to work for your team, customers, and stakeholders. This module focuses on aligning AI outputs with your organization’s values and ethical standards.

  • Safeguard trust and credibility.
    Spot and mitigate biases in AI outputs to ensure fairness and inclusivity.
  • Build alignment with your culture.
    Infuse your organizational values into AI workflows for resonance and authenticity.
  • Create outputs that matter.
    Deliver results that not only meet functional needs but reflect your brand’s unique identity.

Module 6: Synthesis and Strategic Action Planning

It’s not just about learning the techniques—it’s about applying them strategically. This module consolidates everything into a roadmap for sustained AI success.

  • Bring it all together.
    Integrate insights and strategies into a cohesive AI adoption plan tailored to your organization.
  • Collaborate for success.
    Foster cross-team alignment to scale AI use effectively.
  • Achieve long-term impact.
    Leave with an actionable, sustainable plan to drive innovation and productivity.

What folks are saying about our courses

Insights from professionals who’ve experienced the transformative power of ChatGPT training.

"The course provided me with a comprehensive understanding of ChatGPT and its potential applications in various fields. I gained valuable insights into prompt engineering and fine-tuning techniques, which have significantly improved my interactions with the model."

- David Seah, Singapore State Courts

"Melvyn's passion for AI is contagious. He created a supportive and interactive learning environment where we felt comfortable asking questions and exploring different ideas. His patience and willingness to help each participant succeed were truly commendable."

- Ng Joon Geok, Tanglin Corporation Pte Ltd

"The session did more than just introduce us to AI; it ignited a complete shift in our marketing mindset. We're now empowered to leverage AI strategically, not just to enhance our brand but to redefine the luxury retail experience for our discerning clientele. This session was a catalyst, inspiring us to innovate and transform our entire marketing approach to thrive in the evolving digital landscape."

- Yap Weei Kee, Kuala Lumpur Pavilion

"Melvyn is an outstanding trainer who goes above and beyond to ensure his participants gain a thorough understanding of the subject matter. His enthusiasm, knowledge, and dedication make him an asset to any learning environment."

- Joyce Chan, Yale–NUS College

"I highly recommend this course to anyone looking to harness the power of ChatGPT. The course materials were well-organized and informative, and the instructor's expertise and guidance were invaluable."

- Shogo Otsuki, Mitsubishi Heavy Industries India

"Melvyn is an exceptional facilitator who possesses a deep understanding of ChatGPT and AI technologies. His ability to explain complex concepts in a clear and concise manner, coupled with his engaging teaching style, made the course a truly enriching experience."

- Joanne Chua, DBS Bank

"I was thoroughly impressed with the depth and breadth of the course content. The hands-on exercises and real-world examples allowed me to apply the concepts immediately, making the learning process both engaging and effective."

- Terence Ang, Nanyang Polytechnic

"Melvyn's real-world examples and practical insights brought the course content to life. He shared his own experiences and best practices, which gave us a deeper appreciation for the potential of ChatGPT in solving real-world problems."

- Husaini Bin Jaafar, Singapore Civil Defence Force

Start making AI your IA today

Join more than 600 professionals and leaders

For SG Only

S$1095 (excl. GST)

  • Use your SkillsFuture Credit to offset the course fee
  • Receive a SkillsFuture Singapore (SSG) Certificate upon successful completion of the course
  • Only for Singapore Citizens aged 25 and above

Buy for Your Team

Teams

  • 60-minute pre-consultation to identify your team’s unique needs and align training goals
  • Receive personalized hands-on instruction and contextualized examples for maximum impact
  • Dates for March/April are available

Got a few questions?

This certification program is a hands-on, practical course designed to empower business leaders and team leads to harness Generative AI (Gen AI) for enhanced productivity and profitability.

Through a series of immersive modules, you’ll master skills like crafting precise prompts, building and fine-tuning custom GPTs, and aligning AI outputs with your organization’s values and culture. It’s more than learning AI—it’s about transforming it into your Intelligent Assistant.

This program isn’t just theory—it’s built on real-world applications and proven strategies. Drawing from insights gained by working with organizations like DBS, Mitsubishi Heavy Industries, and Brother International, as well as guiding hundreds of professionals, this course is designed to deliver actionable value.

The focus is simple: equip you with the tools, techniques, and mindset to amplify your strengths and create measurable impact with AI.

When you join this certification, you’ll learn to:

  • Craft precise prompts: Unlock AI’s full potential by guiding it to deliver meaningful, actionable results tailored to your goals.
  • Build custom GPTs: Create AI assistants that reflect your brand’s voice and seamlessly integrate into your workflows.
  • Ensure cultural alignment: Mitigate AI biases and align outputs with your organization’s unique values and culture.
  • Drive breakthrough productivity: Streamline your processes and free up time to focus on high-impact, strategic tasks.
  • Develop a roadmap for success: Leave with an actionable, personalized strategy to sustain and scale AI-driven innovation.

This course is designed for business leaders and team leads across functions such as Marketing, Sales, HR, Finance, Customer Service, Logistics, and IT.

If you’re ready to:

  • Use AI to amplify your team’s strengths.
  • Transform repetitive tasks into strategic opportunities.
  • Gain a competitive edge by integrating AI seamlessly into your organization.

Then this program is for you.

We focus on leveraging widely accessible tools like ChatGPT, Google AI Studio, and other Generative AI platforms. The emphasis isn’t on teaching tools—it’s on helping you master the strategies and techniques to use these tools effectively. You’ll also get hands-on experience in building your own custom AI tools tailored to your needs.

This is a two-day, live, interactive program that combines instruction, hands-on activities, and personalized guidance. By the end, you’ll not only have a deeper understanding of AI but also practical experience applying it to solve real-world challenges.

While the sessions are recorded, AI evolves rapidly, and watching outdated content might not serve you best. Instead, we offer you the opportunity to re-attend any future sessions within 12 months of your initial registration, ensuring you stay updated with the latest developments.

Yes! Upon completing the program, you’ll receive a certificate recognizing your expertise in leveraging Generative AI and Custom GPTs for business transformation.

As new developments in AI is happening rapidly, you ought to be worried about having lifetime access to all post-program materials, including resources, guides, and templates.

Instead, you get to re-attend unlimited sessions for 12 months after your initial registration to stay abreast of the latest development in AI.

Click here to secure your spot and start transforming how you work with AI today.

Melvyn @melvyn
Mastodon